![\"\"](\"https:\/\/leikin.ch\/wp-content\/uploads\/2018\/08\/dictionaries-1.jpg\")
<\/a>For a business serving multiple target-language markets, it can seem like an endless debate. To outsource, or not to outsource? (see artickel “Translationfamily”)<\/a><\/strong><\/p>\n If you\u2019re expanding into a new market, it\u2019s one of the first decisions you have to make \u2013 after all, it will define your approach to the entire localisation process. But even if you already have a defined process in place for translation, somehow the question keeps coming back up. If you currently employ translators in-house, it can be tempting to restructure your approach for the sake of streamlining. If you currently use an external provider, you may well find yourself entertaining the notion of opening an internal translation division.<\/strong><\/p>\n If you\u2019re getting tired of the constant back-and-forth, we have good news for you: there is a clear and simple answer to the question. In fact, there are strong reasons for every business to outsource its translation work \u2013 whether it involves large volumes or small, one language or dozens. Allow us to break it down for you and explain how your business can benefit from this approach.<\/strong><\/p>\n First, let\u2019s compare the two potential workflows side by side. If your business employs in-house translators, the translation process might look something like this:<\/strong><\/p>\n In contrast, outsourcing to a translation agency might look like this:<\/strong><\/p>\n At first glance, one of those workflows looks a bit more straightforward than the other. In the strictest sense, that\u2019s true, but don\u2019t be fooled \u2013 it\u2019s a false economy. What you gain in efficiency right away, you\u2019ll lose through complications down the line.<\/strong><\/p>\n The reason why is simple: if you only work with in-house translators, then the pool of experts available to you is going to be very limited. That\u2019s assuming you\u2019re able to select the right experts in the first place. Hiring experts from abroad is never a straightforward task \u2013 and make no mistake, they may well need to come from another country. Since you will need people who are native speakers of the target language, a language that is presumably not local to your company, finding translators who are currently nearby you could be a real struggle. On top of that, you then also need to invest significant time and effort vetting candidates in a field which has very little to do with your core business. What skills and qualifications are most relevant? How can the quality of these applicants\u2019 translations be assessed if you don\u2019t speak the target language yourselves?<\/strong><\/p>\n Certainly, the hiring process will eventually be over. But at the end of it, you will still only have a fixed number of translators to work with. They\u2019ll be able to translate documents into their specific target languages, as long as the subject matter falls under these individuals\u2019 areas of expertise. Any translation job outside these narrow restrictions, however, is likely to suffer in terms of quality and readability.<\/strong><\/p>\n At the same time, you had also better hope that you\u2019re constantly producing exactly enough translation work to keep all of your translators busy. In the future, if your translation workload grows even a little bit, you\u2019ll have to go through the hiring process all over again. If it shrinks, you\u2019ll be paying your translators to sit idly at their desks. It\u2019s hardly an ideal situation.<\/strong><\/p>\n Compare this with the experience of working with an external translation provider. A translation agency takes care of the recruitment and vetting process for you \u2013 with a few added bonuses. First, this means that \u2013 as far as you\u2019re concerned \u2013 the translation process can operate like a \u201cblack-box\u201d system. Documents go in, translations come out, and you don\u2019t need to worry about what goes on in between because the experts are taking care of it for you. So as far as you\u2019re concerned, the translation process is actually simpler this way!<\/strong><\/p>\n The second benefit is flexibility. Because a translation agency will tend to work primarily with freelance translators, they offer immense potential for growth but can also handle very small volumes of work. A typical translation agency can have hundreds or even thousands of translators on its books, offering experts in any number of languages and specialist subjects. The agency takes care of vetting their skills and contracting them for each individual job, allowing you to reap the benefits of expertise on tap whenever you need it. Translating something outside of your normal field? Not a problem \u2013 just engage a translator who handles this kind of content every day. Expanding into a new target market? You don\u2019t even have to think about the linguistic side of things; adding an extra language is the easiest thing in the world for an external provider.<\/strong><\/p>\n The third benefit is the immense breadth of expertise that a translation agency can call upon. For any given job, the translator who works on it will be an expert in this one project\u2019s specific field. Don\u2019t underestimate the value of subject-specific expertise: a professional translation provider knows how to handle every aspect of a translation job, both in terms of the translation itself and all the associated project management work.<\/strong><\/p>\n Finally, there are the additional services that a translation agency can provide. Having all those names on call at any time means your translation partner can also find all kinds of other experts: proofreaders to check and correct work, subject-matter specialists to examine terminology and confirm that a text is factually accurate, and even other specialists like subtitlers, copywriters, layout designers, IT engineers and web developers \u2013 so no matter what kind of content you produce, they\u2019ll be able to keep up with you.<\/strong><\/p>\n All of this goes to show that the greatest overall benefit of outsourcing translation is convenience. Yes, you could handle it yourself \u2013 but why bother? As we\u2019ve seen, an in-house translation department can be a cumbersome, overcomplicated distraction. It\u2019s rarely a cost-effective strategy. By contrast, outsourcing the process means that a competent, experienced provider can take responsibility for everything, growing alongside you and leaving you free to concentrate on your core business. If you\u2019re looking for efficiency and adaptability, it really is a no-brainer.<\/strong><\/p>\n <\/strong><\/p>\n <\/p>\n [\/et_pb_text][et_pb_comments _builder_version=”3.22.5″ text_shadow_horizontal_length=”text_shadow_style,%91object Object%93″ text_shadow_vertical_length=”text_shadow_style,%91object Object%93″ text_shadow_blur_strength=”text_shadow_style,%91object Object%93″ header_text_shadow_horizontal_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_vertical_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_blur_strength=”header_text_shadow_style,%91object Object%93″ body_text_shadow_horizontal_length=”body_text_shadow_style,%91object Object%93″ body_text_shadow_vertical_length=”body_text_shadow_style,%91object Object%93″ body_text_shadow_blur_strength=”body_text_shadow_style,%91object Object%93″ form_field_text_shadow_horizontal_length=”form_field_text_shadow_style,%91object Object%93″ form_field_text_shadow_vertical_length=”form_field_text_shadow_style,%91object Object%93″ form_field_text_shadow_blur_strength=”form_field_text_shadow_style,%91object Object%93″ meta_text_shadow_horizontal_length=”meta_text_shadow_style,%91object Object%93″ meta_text_shadow_vertical_length=”meta_text_shadow_style,%91object Object%93″ meta_text_shadow_blur_strength=”meta_text_shadow_style,%91object Object%93″ button_text_shadow_horizontal_length=”button_text_shadow_style,%91object Object%93″ button_text_shadow_vertical_length=”button_text_shadow_style,%91object Object%93″ button_text_shadow_blur_strength=”button_text_shadow_style,%91object Object%93″ z_index_tablet=”500″ \/][et_pb_contact_form _builder_version=”3.22.5″ text_shadow_horizontal_length=”text_shadow_style,%91object Object%93″ text_shadow_vertical_length=”text_shadow_style,%91object Object%93″ text_shadow_blur_strength=”text_shadow_style,%91object Object%93″ title_text_shadow_horizontal_length=”title_text_shadow_style,%91object Object%93″ title_text_shadow_vertical_length=”title_text_shadow_style,%91object Object%93″ title_text_shadow_blur_strength=”title_text_shadow_style,%91object Object%93″ form_field_text_shadow_horizontal_length=”form_field_text_shadow_style,%91object Object%93″ form_field_text_shadow_vertical_length=”form_field_text_shadow_style,%91object Object%93″ form_field_text_shadow_blur_strength=”form_field_text_shadow_style,%91object Object%93″ button_text_shadow_horizontal_length=”button_text_shadow_style,%91object Object%93″ button_text_shadow_vertical_length=”button_text_shadow_style,%91object Object%93″ button_text_shadow_blur_strength=”button_text_shadow_style,%91object Object%93″ z_index_tablet=”500″][et_pb_contact_field field_title=”Name” field_type=”input” field_id=”Name” required_mark=”on” fullwidth_field=”off” \/][et_pb_contact_field field_title=”E-Mail-Adresse” field_type=”email” field_id=”Email” required_mark=”on” fullwidth_field=”off” \/][et_pb_contact_field field_title=”Nachricht” field_type=”text” field_id=”Message” required_mark=”on” fullwidth_field=”on” \/][\/et_pb_contact_form][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" If you\u2019re expanding into a new market, it\u2019s one of the first decisions you have to make \u2013 after all, it will define your approach to the entire localisation process. But even if you already have a defined process in place for translation, somehow the question keeps coming back up. If you currently employ translators in-house, it can be tempting to restructure your approach for the sake of streamlining. If you currently use an external provider, you may well find yourself entertaining the notion of opening an internal translation division.<\/strong><\/p> If you\u2019re getting tired of the constant back-and-forth, we have good news for you: there is a clear and simple answer to the question. In fact, there are strong reasons for every business to outsource its translation work \u2013 whether it involves large volumes or small, one language or dozens. Allow us to break it down for you and explain how your business can benefit from this approach.<\/strong><\/p> First, let\u2019s compare the two potential workflows side by side. If your business employs in-house translators, the translation process might look something like this:<\/strong><\/p> In contrast, outsourcing to a translation agency might look like this:<\/strong><\/p> At first glance, one of those workflows looks a bit more straightforward than the other. In the strictest sense, that\u2019s true, but don\u2019t be fooled \u2013 it\u2019s a false economy. What you gain in efficiency right away, you\u2019ll lose through complications down the line.<\/strong><\/p> The reason why is simple: if you only work with in-house translators, then the pool of experts available to you is going to be very limited. That\u2019s assuming you\u2019re able to select the right experts in the first place. Hiring experts from abroad is never a straightforward task \u2013 and make no mistake, they may well need to come from another country. Since you will need people who are native speakers of the target language, a language that is presumably not local to your company, finding translators who are currently nearby you could be a real struggle. On top of that, you then also need to invest significant time and effort vetting candidates in a field which has very little to do with your core business. What skills and qualifications are most relevant? How can the quality of these applicants\u2019 translations be assessed if you don\u2019t speak the target language yourselves?<\/strong><\/p> Certainly, the hiring process will eventually be over. But at the end of it, you will still only have a fixed number of translators to work with. They\u2019ll be able to translate documents into their specific target languages, as long as the subject matter falls under these individuals\u2019 areas of expertise. Any translation job outside these narrow restrictions, however, is likely to suffer in terms of quality and readability.<\/strong><\/p> At the same time, you had also better hope that you\u2019re constantly producing exactly enough translation work to keep all of your translators busy. In the future, if your translation workload grows even a little bit, you\u2019ll have to go through the hiring process all over again. If it shrinks, you\u2019ll be paying your translators to sit idly at their desks. It\u2019s hardly an ideal situation.<\/strong><\/p> Compare this with the experience of working with an external translation provider. A translation agency takes care of the recruitment and vetting process for you \u2013 with a few added bonuses. First, this means that \u2013 as far as you\u2019re concerned \u2013 the translation process can operate like a \u201cblack-box\u201d system. Documents go in, translations come out, and you don\u2019t need to worry about what goes on in between because the experts are taking care of it for you. So as far as you\u2019re concerned, the translation process is actually simpler this way!<\/strong><\/p> The second benefit is flexibility. Because a translation agency will tend to work primarily with freelance translators, they offer immense potential for growth but can also handle very small volumes of work. A typical translation agency can have hundreds or even thousands of translators on its books, offering experts in any number of languages and specialist subjects. The agency takes care of vetting their skills and contracting them for each individual job, allowing you to reap the benefits of expertise on tap whenever you need it. Translating something outside of your normal field? Not a problem \u2013 just engage a translator who handles this kind of content every day. Expanding into a new target market? You don\u2019t even have to think about the linguistic side of things; adding an extra language is the easiest thing in the world for an external provider.<\/strong><\/p> The third benefit is the immense breadth of expertise that a translation agency can call upon. For any given job, the translator who works on it will be an expert in this one project\u2019s specific field. Don\u2019t underestimate the value of subject-specific expertise: a professional translation provider knows how to handle every aspect of a translation job, both in terms of the translation itself and all the associated project management work.<\/strong><\/p> Finally, there are the additional services that a translation agency can provide. Having all those names on call at any time means your translation partner can also find all kinds of other experts: proofreaders to check and correct work, subject-matter specialists to examine terminology and confirm that a text is factually accurate, and even other specialists like subtitlers, copywriters, layout designers, IT engineers and web developers \u2013 so no matter what kind of content you produce, they\u2019ll be able to keep up with you.<\/strong><\/p> All of this goes to show that the greatest overall benefit of outsourcing translation is convenience. Yes, you could handle it yourself \u2013 but why bother? As we\u2019ve seen, an in-house translation department can be a cumbersome, overcomplicated distraction. It\u2019s rarely a cost-effective strategy. By contrast, outsourcing the process means that a competent, experienced provider can take responsibility for everything, growing alongside you and leaving you free to concentrate on your core business. If you\u2019re looking for efficiency and adaptability, it really is a no-brainer.<\/strong><\/p> <\/strong><\/p> <\/p>","_et_gb_content_width":"","footnotes":""},"categories":[939],"tags":[],"class_list":["post-5495","post","type-post","status-publish","format-standard","hentry","category-artickel"],"yoast_head":"\n\n
\n
<\/a>For a business serving multiple target-language markets, it can seem like an endless debate. To outsource, or not to outsource? (see artickel \"Translationfamily\")<\/a><\/strong><\/p>